The forthcoming ec directive on unfair commercial practices private law european context set vol 5 hugh collins on amazoncom free shipping on qualifying offers to encourage cross border transactions in the single market of the european community the commission has proposed general framework legislation to set general standards that forbid unfair marketing practices towards consumers. Examples of unfair business practices include untruthful information to consumers or aggressive marketing techniques to influence their choices updated guidance in may 2016 the commission presented an updated version of the 2009 guidance document on the application of the unfair commercial practices directive the ucpd the purpose of . The unfair commercial practices directive 2005 29 ec regulates unfair business practices in eu law as part of european consumer lawit requires corresponding laws to be passed that incorporate it into each member states legal system the directive is concerned mainly with the substantive law meaning in this context the standards of behaviour required of traders to some extent it leaves . The essays in this volume critically examine the proposed directive that prohibits unfair commercial practices and in particular they consider the potential legal and economic implications of a legal duty to trade fairly in the context of general contract law the protection of consumers and the needs of competition policy. Directive 2005 29 ec of the european parliament and of the council of 11 may 2005 concerning unfair business to consumer commercial practices in the internal market and amending council directive 84 450 eec directives 97 7 ec 98 27 ec and 2002 65 ec of the european parliament and of the council and regulation ec no 2006 2004 of the european parliament and of the council
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