11 smart ways to sell services online selling a service or thinking about selling a service over the web asking what you need to do differently than those people marketing a . Andrew cabasso is an attorney and co founder of jurispage an online marketing agency for law firms now part of uptime legal andrew has given many lectures and cles on website design and internet marketing to legal professionals he is the author of search engine optimization for lawyers and the complete guide to attorney ppc. Selling legal services is not rocket science it is mostly hard work to build your profile and build relationships if selling legal services is not rocket science we should be able to create lists of dos and donts. It is a waste of marketing dollars to advertise traditional legal services to consumers when that is not what they want marketing is more than just selling or getting the word out about your law firm. Principles of professional selling during the last 30 years ive sold cars insurance copiers recruitment services advertising and now legal services what ive found out is that the principles of professional selling are the same no matter what industry you belong to
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