Entry by generic pharmaceuticals can enhance competition in the drug market by offering more choice and by lowering drug prices to the benefit of health customers at the same time innovation in the pharmaceutical sector should be sustained notably by allowing innovators to obtain intellectual . Get this from a library an assessment of the pharmaceutical industry competition and the role of technology arthur d little inc. Ebook competition and the role of technology an assessment of the pharmaceutical industry currently available at bookcatalogco for review only if you need complete ebook competition and the role of technology an assessment of the. Along with describing these new forms of competition the report raises the possibility that information technology networks might facilitate price coordination among pharmaceutical companies industry transformations raise the possibility of anticompetitive forms of price discrimination in drug markets that are difficult to enter and in . As the pharmaceutical industry transitions to a shorter and less profitable life cycle model competitive planning for brands and companies has become critical for growth the foundation of this planning is competitive analysis the process of assessing and understanding the competitive world to help design winning strategies and tactics
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