Consumer behavior an applied approach 5th edition by hanna nessim author wozniak richard author margaret hanna author 50 out of 5 the authors of consumer behavior an applied approach apply this successful principle of interdependency to the field of marketing. Consumer behavior an applied approach nessim hanna northern illinois university richard wozniak northern illinois university contents order overview description for courses in consumer behavior and buyer behavior in the departments of marketing and business administration. This reader friendly book takes an interesting ride down todays information superhighway to the bulging marketplace filled with products and services able to satisfy an infinite number of consumer needs and wants it looks at important developments in consumer behavior with cross functional . Consumer behavior an applied approach edition 4 available in paperback add to wishlist isbn 10 1465204342 isbn 13 how is consumer behavior an applied approach organized early chapters introduce key concepts in consumer behavior and consumer research later chapters deal with individual influences on behavior and with social . Consumer behavior an applied approach paperback published june 19th 2005 by kendall hunt publishing company paperback 604 pages
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